8 Lead Generation Strategies That Work in 2020

lead generation strategies Dec 30, 2020

Are you tired of lead generation strategies that don't give you the results you're looking for?

Stop wasting your time and money on lead generation techniques that always end up failing. Keep reading to learn the 8 lead generation strategies that actually work in 2020.

1. Embrace Content Marketing

Writing high-quality content for your blog will help increase your ranking on search engines. This means when people are looking for your services you'll be able to be found.

Some pieces of content you should be sure to create are:

  • Blog posts
  • eBooks
  • White papers
  • Emails
  • Landing pages

2. Embrace and Use Automated Campaigns

Don't try to do everything manually. Use technology to your advantage and create workflows and automated emails to follow up with and inform your customers.

When someone comes to your site and fills out a form, that should enter them into a workflow that continues to feed them information until they're ready to buy from you.

3. Grab Information Through Popups

When you visit a website you should put a popup on the site that asks people for their email. If you're an eCommerce site you can even incentivize them by offering them a discount.

By gaining their email you now have a way to contact them later because you know they're already interested in your services since they've been to your site.

4. Create a Referral Program

With 90 percent of people admitting they trust suggestions from friends and family you're missing out on potential customers by not having a referral program.

Referral programs can give away free content or discounts when they refer someone who ends up signing up. This brings you new leads and keeps your current customers happy.

5. Use Compelling CTAs on Your Blog

Each blog post you put out there should have a clear, and compelling call to action (CTA) to get the reader to take an action. This could be to use your marketing services, leave a comment or read more content.

No matter what your CTA is it should stand out against the rest of your blog and be very clear.

6. Rely on Data for Your Content

When you write content you need to be sure it has a key takeaway for someone to share or use. You want content that's going to be interesting to your target audience and be based on facts. Do your own research to find out something new and share it enthusiastically with your audience.

7. Update Old Content

If you have old or outdated content get rid of it. You can write about similar topics but be sure to modernize it often. It's easy to update an old article then republish it with updated stats.

8. Create Personalized Landing Pages

Make specific landing pages for all of your offers. That way when someone searches or comes across it, it's the most relevant for them. This is a great way to answer questions and help them find what they need from you quickly.

Create Winning Lead Generation Strategies Today

Now that you know the 8 lead generation strategies that actually work in 2020, start marketing today.

Let us know if you need any help creating and launching these tactics. We'd love to help you grow your business today.


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We’re Eric and Lisa Pezik. We’re a husband and wife duo who work side by side from our living room, supported by talented team members (copywriters, graphic designers, video producers, website and funnel developers, media buyers, social media specialists, and blog and SEO experts) from around the world. Even though we run a business together, we’re very different humans — and that’s what makes our business so unique.

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