How to Market Your Social MediaAug 16, 2022
If your business isn't on social media, you really are missing out on the world's biggest market. It has literally half the world and puts it right at your fingertips, making it almost foolish not to put it to use.
If you're just getting on social media, or struggling to see results, you could use some simple social media marketing tips to give yourself a boost. Let's talk about how to market your social media pages.
Market Your Social Media By Optimizing It
Don't waste your time or money with an ad campaign if you haven't optimized your profile yet. It doesn't matter what platform you're on, there are still important steps to follow.
Make sure you have a business account. From there, work on the profile. Your picture will appear very small when people are scrolling past it on their phone, so make sure it's just a clear and legible logo with the title of your company. Your profile name should also just be the title of your business. That's ideal for instant recognition.
From there, fix your bio. Make it as simple as possible while still conveying the information you want to convey. Something like "Local cheese shop in Stowe, Vermont." The next line should just be a link to your website or contact information, depending on the nature of your business. Learn more about Facebook page optimization for the best results!
Not only is this the most effective way of getting noticed on your platform, but it's also free! Obviously, there's no guaranteed way to go viral on any platform. However, there are some tools you can use to increase your chances.
First, post interesting content. That alone is a great start. Second, utilize the best times to post on social media. From there, utilize plenty of hashtags, especially the ones that are trending at that particular moment.
Offer discounts or promotional material on your page. You can even add a catch.
"Enter for a chance a free trip to Bermuda. All you have to do is like, share, and follow this account." Obviously, it doesn't have to be a trip. It can be a bicycle, car, kayak, feature on the site, or whatever you want to offer.
This is a great way to make a post go viral and to get some followers. People will think "I have nothing to lose and a lot to gain", making it a no-brainer that will give you plenty of attention!
Use Other Platforms
If you already have a Facebook with some following and you're trying to draw attention to your TikTok, post a link to it! 80% of small businesses use Facebook, so diversifying will help you get ahead! Diversifying should be part of your overall digital marketing strategy, so why not with social media?
A page that never posts isn't going to build or even keep followers, so be sure to post consistently, but don't overwhelm your followers. Now that you know how to market your social media, the time to get started is now! Your competition probably has a leg up, so don't waste any more time. Keep up with our latest marketing news and check out some great tips on advertising your business!
Want to talk to the team at Infinite Design House? Contact Eric and Lisa here!