Top Tips for Nurturing Leads

Dec 29, 2021

If you're a small or medium-sized business, lead generation is crucial for your business. Having a proven system for generating warm leads can make all the difference in the world for your business.

The problem: it can be challenging to know the best strategies for lead generation for your business.

That's why we've created this helpful guide. Stick around for our top five tips for nurturing leads for your business.

1. Personalized and Targeted Emails

Customers and clients alike want to feel valued. A great way to prove your value is with personalize and targeted emails. A service like Vidyard can be an excellent tool for your small or medium-sized business.

Vidyard offers the opportunity to create personalized and target emails using video. It offers both free and paid plans depending on your needs.

You can create simple screen capture recordings that show your potential customers or clients how you can add value. It also allows for webcam videos where you speak directly to your potential customers or customers.

You can sprinkle them into your other emails for a strong, branded, personalized effect.

2. Advertising on Social Media

While many small and medium-sized businesses often think boosted posts will do the job, they lack in comparison to paid ads. Here's why:

  • Paid ads allow you to use a popular post with more customization
  • Reach many audiences with one post
  • Analyze data for improved retargeting campaigns
  • Allows you to target for conversions rather than reach or impressions
  • Enables you to create look-alike audiences for improved sales and leads

While boosted posts can help build brand awareness, they fail compared to paid ads with more personalization and targeting.

3. Email Drip Campaigns

While many small and medium-sized businesses have heard about email marketing, few use them effectively. Taking time to learn how to automate your business pays off.

Free services like Convertkit offer a great way to learn while automating your business. They allow you to create unlimited landing pages for free while you build your knowledge about email marketing.

4. Social Media Marketing

Building an online presence is crucial for your small or medium-sized business. It establishes you as a brand and connects you with your target audience.

Many businesses often try to create engagement yet fail. That's because they don't have proven strategies that work. To automate your social marketing, it may be best to use an agency with a proven track record of success.

The right agency can increase your audience, help define your brand, and increase conversions.

5. Blog Posts and Content Marketing

A sales funnel is great, but sometimes you need to increase your leads by helping your customers. That's where blog posts and content marketing comes in. Structuring content that speaks directly to your audience solves a particular problem, and introduces the solution (i.e., your product) will help build organic leads and sales.

Nurturing Leads Doesn't Have to Be Hard

Nurturing leads doesn't have to be a complicated process. While these strategies can help, they sometimes have a steep learning curve.

Want to eliminate your learning curve?

Contact Infinite Design House. We offer a host of services to help you build leads, sales and engage your audience.


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We’re Eric and Lisa Pezik. We’re a husband and wife duo who work side by side from our living room, supported by talented team members (copywriters, graphic designers, video producers, website and funnel developers, media buyers, social media specialists, and blog and SEO experts) from around the world. Even though we run a business together, we’re very different humans — and that’s what makes our business so unique.

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