4 Digital Marketing Trends to Look Out

Current statistics show that more than 94% of Canadians use the internet with 85% of people actively using some form of social media. For businesses both big and small, digital marketing represents an enormous opportunity for greater market reach, audience-specific advertising, and increased brand loyalty and recognition.

Having a strong digital marketing strategy is key for businesses in this digital age. As we enter a new year, it's worth asking what does the online landscape look like? In this blog post, we will highlight 4 digital marketing trends to look out for.

1. The Continued Rise of TikTok

Since its creation in September 2016, TikTok has steadily grown in popularity and today has more than 1 billion active users globally. TikTok is a great example of the continued rise of the short-form video, which quickly captures the audience's attention.

For businesses, the Chinese company offers a number of advantages. These include a large audience (especially younger people), influencer opportunities, and localization advantages. Businesses yet to get on board with TikTok are urged to do so in 2022.

2. Short-Form Video Takes Control

Expanding on the above point, short-form video is expected to dominate in 2022. In this digital age, consumers are being marketed in every direction and it can be difficult to truly grab their attention and interest.

Across all digital marketing platforms, from websites to social media platforms, we are expecting to see video content become shorter and snappier.

3. Mobile-First Marketing

In 2020, 68.1% of all global website visits came from mobile devices, which represents a steady increase over the past several years. Businesses are starting to put an increased focus on creating mobile-friendly content that ranks higher in search engines.

Ensuring that your business's website works as well on mobile and tablet devices as it does on a desktop is crucial. Speed, functionality, and useability are all essential when it comes to your mobile-friendly content.

4. Influencer Marketing

Influencer marketing is not a new concept, though it has exploded in popularity in recent years. We expect that to continue in 2022. For businesses, influencer marketing:

• Builds trust and authority
• Enhances brand awareness
• Sets trends
• Reaches your target audience

It's a great opportunity to reach your target audience in an impactful way. Influencer marketing is a multi-billion dollar business that looks set to have another major influencer across 2022.

Digital Marketing Trends to Look Out for

One of the reason's that digital marketing has become so important to businesses is that it helps to drive meaningful engagement. It is also measurable, affordable, and allows you to get your message out to a large audience quickly. The above marketing trends are worth paying attention to in 2022 and beyond.

Here at Infinite Design House, we have two decades of experience building brands and creating loyal customers. Our range of services includes digital marketing, social media marketing, website design and development, lead generation, branding, and more.

Schedule a chat with our team today about your business's marketing plan.