7 Lead Generation Strategies for Small Businesses

lead generation strategies Apr 20, 2022

One of the most challenging parts of owning a business is getting sales. You may have a user-friendly website and a fantastic team, but your business will sink without customers. Luckily, lead generation can help attract targeted prospects to your business.

Just imagine having your calendar booked to its capacity or people making purchases left to right. The more meetings or purchases you get, the bigger your business grows. If you want to explode to the top, continue reading to learn lead generation strategies to help you garnish sales.

Establish a Referral System Based on Incentives

Word-of-mouth advertising entails consumers spreading the word about their favorite companies. Customer referral programs are very similar but incentivizing.

For example, Casper (a mattress startup) enables you to send a referral link to friends. When your friends purchase with your link, you get a $75 Amazon gift card.

Target Your Particular Demographic Using Broadcast Advertising

Podcasts have exploded in popularity, which means you can convert listeners into leads. This marketing strategy has a higher conversion rate than traditional radio advertisements. This is because conventional radio talks about different topics, attracting a broad audience.

However, podcasts are devoted to a specific niche, and listeners choose which ones to stream. Therefore, you can easily attract a group of listeners that are potentially interested in your business. You can create or find podcasts relevant to your target audience and direct your lead generation techniques toward them.

Rethink Your Direct Mail Strategy

Repurposing direct mail campaigns is one of the most effective lead generation options. You can mail customers attractive discounts, coupons, and other incentives to tempt them to take the next step. Consider direct mail as a starting step toward persuading someone to visit your website or contact you.

For instance, Wayfair collaborated with USPS in an enticing marketing strategy. Every time someone submits an official change of address form, they get a confirmation letter that contains a 10% discount code for Wayfair purchases. Basically, Wayfair is targeting individuals who have just relocated, so they are more likely to use their discounted service.

Optimize Your Website and Use Call-To-Action Buttons

Your website should inform visitors about the who, what, where, and why. Consider what you want people to do once they arrive on your website. Then find out how you might entice them to take that action.

For example, if you own a website that sells CBD gummies, then you want people to make a purchase. You should develop a CTA (call-to-action) that directs them to the product pages.

Reconsider Special Offers and Discounts

If you have a great discount plan, but no one knows about it, then it doesn't exist. To prevent going obsolete, you may consider partnering with Groupon. Websites like Groupon can help identify and acquire new clients for your product or service.

This is an excellent lead-generating approach for companies looking to get their name and brand out there. Plus, by giving exceptional bargains today, you may convert leads to regular consumers over time.

Become familiar with search engine optimization

5.4 billion people are using the Google search engine each day to look up answers. If your website contains the right solution, you want them to find it. The right SEO strategy can help these targeted prospects find your website on the first page.

You will need to optimize your website by incorporating highly-searched keywords. You also want to build backlinks and analyze your competitors. Don't forget to find trending topics that people search for and create content around that.

Using Social Media to Get More Leads

Instagram gets around 500 million people on a daily basis. That means with the right content and hashtag; you can garnish more leads than ever.

The strategy is to be persistent and post images and information every day. This will help keep your audience engaged and enhance your brand. The idea is to keep your brand in their mind, so they are more likely to visit your site and make a purchase.

Learn More About Lead Generation Strategies

There are various lead generation ideas out there, but not all of them will work for you. You will have to do some trial and error to find what works. Once you find a couple of successful techniques, you are on your way to making millions.

There are over hundreds of ways to get leads, which makes business marketing hard to master. If you are interested in skyrocketing your business with targeted prospects, we can help. Contact us today to learn more lead generation strategies to take your business to the next level.



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We’re Eric and Lisa Pezik. We’re a husband and wife duo who work side by side from our living room, supported by talented team members (copywriters, graphic designers, video producers, website and funnel developers, media buyers, social media specialists, and blog and SEO experts) from around the world. Even though we run a business together, we’re very different humans — and that’s what makes our business so unique.

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