A Beginner's Guide: What Is Search Engine Optimization?

what is search engine optimization Sep 20, 2022

People spend around 5 hours on their phones daily. This makes it crucial for your company to appear in their search engine, at every available opportunity.

There are several reasons that businesses worldwide use SEO to help improve their website's ranking.

If you're reading this, it's safe to say you're looking to improve your website's ranking and improve the amount of organic traffic that you get to your site.

You might be wondering, "What is search engine optimization?" We're here to provide you with the answer to that question, along with other pertinent information to help you learn all about search engine optimization.

What Is SEO?

SEO stands for search engine optimization, and it's when you optimize the content you're publishing online, whether it's your business website or the social media accounts your company uses to advertise its products and services.

The more time you take to optimize your content, the higher your business links will appear in the results for potential clients.

There are three entities involved in SEO. Your company, the person searching for something, and the actual search engine. Each entity benefits from the other in some way or another.

Now that you have a better understanding of what SEO is, here are some other things that you need to know, such as the search engine optimization tools you'll use.

Relevant Tools

There are several tools that you can use when improving your SEO. The first tool you'll want to use is the keyword tool. This tool will show you the top keywords that consumers are searching.

It also shows you how high the keyword ranks among others that are used.

After you've researched the keywords, you can use them strategically throughout the content you publish. Another tool you might consider using is the advanced search feature on social media platforms.

The search feature will tell you what's trending, and you can use that specific hashtag in your content.

You Need a Strategy

Another thing you need to know about SEO is the importance of having a strategy for your company to follow. You need a strategy because everything online is about improving the digital customer experience from start to finish.

If the client is satisfied with what you provided, it increases the chances of referring your company to others.

Create Quality Content

You've got to take the time to post quality content for your followers to read. The type of content that you can publish is unlimited and depends on the target audience that you're trying to reach.

Take some time to study the actions of your target audience and ensure you tailor the content you publish accordingly.

What Is Search Engine Optimization?

We've taken the liberty of answering the question, "What is search engine optimization?" However, SEO can be overwhelming, as there are multiple components to SEO that you need to familiarize yourself with.

We know what it takes to properly optimize your website and create a design that will increase client engagement. Let's have a chat!


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We’re Eric and Lisa Pezik. We’re a husband and wife duo who work side by side from our living room, supported by talented team members (copywriters, graphic designers, video producers, website and funnel developers, media buyers, social media specialists, and blog and SEO experts) from around the world. Even though we run a business together, we’re very different humans — and that’s what makes our business so unique.

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