Digital Design vs. Graphic Design: What Are the Differences?

Images have become as powerful as words in our modern age and that is why it can feel overwhelming trying to understand all the different terms to describe visual communication such as digital design and graphic design.

If you were to see a logo and a packaging sticker would you know what type of design it is? Well, don't worry. If you have no clue how to explain digital design vs graphic design then you've come to the right place.

Let's take a look at these two forms of visual communication so you'll be able to grow your online presence and learn some digital design tips...

Digital Design vs Graphic Design: What’s the Difference?

The way to understand the differences between digital design vs graphic design lies in the mediums they use. For instance, graphic design was created in 1922 long before the days of the internet and social media.

So, why is there so much confusion? Because everything is online now. Therefore, unless you do your research you might never know what is digital design and what is graphic design. Here are the definitions of each:

Graphic Design

As well as being an older design method than digital design, graphic design traditionally was found in books, magazines, brochures, and other printed marketing material.

However, as the internet took over the marketing world in the late 90s, graphic designers had to adapt. Therefore, graphic design extended to web design and logo creations.

Digital Design

You can think of digital design as the younger, more trendy sibling to graphic design. Digital design creations focus primarily on images, animation, interactive pages, and 2D/3D modelling.

In addition to the visual elements, digital design can also include audio and sound effects to enhance the user experience.

Even though these two forms of design differ in many ways, they both use visual communication to convey an idea, image, or brand. Without graphic design or digital design, it would be a lot harder to reach your consumers.

Visuals used by both designers evoke emotions, connection, and ultimately brand loyalty through inventive imagery that grabs the attention of users.

Now, you might be thinking, what are the benefits of hiring a designer for our business and marketing strategy?

Benefits of Working With Designers

One of the main reasons you should hire a graphic or digital designer is that they will improve your visuals and increase your chances of better engagement rates and organic growth.

As well as improving the overall aesthetic of your business, here are a few other reasons you should hire a professional to do your digital and graphic design:

• Saves time
• Lowers costs
• Attract more customers
• Strengthen your brand

So, where do you find a digital marketing agency? The good news is, you don't need to look too far. Infinite Design House will take care of it all for you.

Upgrade Your Marketing With Digital and Graphic Design

When you're running a business the last thing on your mind might be researching digital design vs graphic design, but knowing the difference could save you both time and money in the long term.

Using both design methods will only bring benefits to your business. Get in contact with Infinite Design House today to find out more about graphic design tips!