Does Your Business Need Digital Marketing?Jan 10, 2023
Over 50% of marketers spend at least half their budgets on lead generation. However, 61% struggle with lead generation. Without a strong digital marketing strategy, your business could struggle as well.
On the fence about investing in digital marketing this year? Here are four reasons you need a small business marketing strategy.
After reading this guide, you can determine if online marketing suits your company's needs for the new year. Read on to learn more!
Increase Online Visibility
It takes over five appearances in front of one consumer before they become aware your brand exists. Without brand awareness, consumers will never shop from your business. Your brand marketing strategy can help you appear in front of ideal customers, allowing brand awareness to grow.
Maintaining brand consistency will help you become more memorable. In fact, brand consistency can also boost your revenue by 20%.
For about 45% of businesses, generating brand awareness is the number one priority. You can use multiple digital marketing strategies to help brand awareness grow. An omnichannel marketing strategy will allow you to reach consumers on multiple marketing channels.
Eventually, your brand will stick in the consumer's mind. When they need your product or service in the future, they'll recall your online marketing materials. They might reach out to convert into a lead or sale.
Consumers will hesitate to shop from your business if they don't know who you are or what you do. You can use small business marketing strategies like content creation to establish your credibility. Informative, helpful content will show consumers you understand your industry.
You can show them you have the experience and expertise they're searching for. Positioning yourself as an expert can help brand trust grow. Once people trust you, they might decide to shop from your brand.
Using search engine optimisation (SEO) to improve your search engine rankings can help you rank ahead of competitors. Appearing at the top of a search page can help your brand look more credible as well. Consumers will visit your website before they visit a competing brand's.
You can use business advertising techniques like pay-per-click (PPC) advertising to generate more online traffic. SEO, social media marketing, and email marketing can also attract more visitors to your site.
As more people visit your site, they can learn about your brand before determining if they want to convert into a lead or sale.
Generate Leads and Sales
Generating brand trust and website traffic can help you generate more leads and sales. Since digital marketing is cost-effective, your ROI will improve over time, too.
Improving your ROI will position your business to grow over time.
Boost Your Business: Invest in Small Business Digital Marketing Today
Don't miss an opportunity to reach customers to grow your business. Instead, invest in small business digital marketing this year. A strong online marketing strategy will help you generate more leads and sales.
You can boost your ROI to experience growth for years to come.
Need help getting started? We're happy to lend a hand.
Contact us today to learn more.