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Finding the Best Way to Generate Leads for Your Business

best way to generate leads Jun 30, 2022

Over 60% of marketers struggle to generate high-quality leads for their businesses. Without leads, your brand will never grow! Knowing the best way to generate leads can set your business up for lasting growth and success.

Not sure how to get started? Here are five easy ways to generate leads without stress.

With these tips, you can reach your target market, increase sales revenue, and grow! Get started with these tips today.

Research Your Audience

Before making any costly lead generation mistakes, take the time to research your target market. Otherwise, your messaging and marketing materials won't appeal to your ideal customers. They'll take their business to a brand that better understands their needs.

When researching your target audience, consider demo- and psychographic information, including:

  • Location
  • Gender
  • Salary
  • Age
  • Education
  • Language
  • Career
  • Hobbies
  • Interests
  • Buying behaviours
  • Online behaviours
  • Search habits
  • Pain points

Pay special attention to the pain points your customers face. Then, choose a unique selling point that offers your customers a helpful solution to their problems.

Update Your Website

You'll continue to struggle with lead generation if your website isn't fast, secure, mobile-optimised, and ready to generate leads. First, ensure there's more than one lead generation opportunity on your site. For example, you can use a call-to-click button, chatbot, or form.

Make sure your forms are easy to complete by asking customers for their names and email addresses.

Consider investing in web design and development to further update your website.

Create Helpful Content

Content creation can help you appeal to consumers at different points in the buyer's journey. You can also use content to reach consumers on different marketing channels.

Look at the keywords your customers use to find your products or services online. Then, use your keyword research to create content based on their needs.

Focus on conveying EAT: expertise, authority, trustworthiness. Establish your credibility in the industry to encourage brand trust to grow.

Then, end each post with a call to action to encourage more conversions.

Use SEM

About 68% of experiences online start with a search engine. Search engine marketing (SEM) can help you reach those consumers while they're in the mood to shop. Get started with search engine optimisation (SEO) by optimising your blog content.

Use pay-per-click (PPC) advertising to appear in front of consumers as they search for your offerings.

Update your Google Business listing to help nearby consumers find your store as well.

Stay Social

Share your content on social media to further expand your reach. Social media marketing can help you engage consumers in real time. For example, you can start sharing live videos.

Direct your social media followers to visit your website, explore your online store, or reach out!

Discover the Best Way to Generate Leads for Your Business Today

Finding the best way to generate leads can help your business grow. Give these five simple strategies a try. Experiment with different ways to generate leads to determine what best suits your target market.

With these tips, you can set your business up for success and growth.

Need help building your online presence?

Contact us today to learn more.

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We’re Eric and Lisa Pezik. We’re a husband and wife duo who work side by side from our living room, supported by talented team members (copywriters, graphic designers, video producers, website and funnel developers, media buyers, social media specialists, and blog and SEO experts) from around the world. Even though we run a business together, we’re very different humans — and that’s what makes our business so unique.


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