How to Build a Brand That Stands the Test of TimeJul 07, 2022
Did you know that branding consistency can increase your revenue by 20%? If you haven't given branding much thought before, then it's somewhere you need to focus your attention.
But building a brand can be a challenge, especially if you do it alone and don't have any experience.
Need help? Then keep reading to see how to build a brand that withstands the tests of time.
Identify Your Target Audience
In a perfect world, our businesses would appeal to every person. But the reality is, certain demographics will be attracted to your offerings while others won't have the slightest interest.
It's up to you to find out which demographics are perfect as your target audience. Some examples include gender, age, income, and education level.
See What Your Competitors Are Doing
One of the best things you can do is see what your competitors are doing, then one-up them.
A handy tool to use is the SWOT analysis. It evaluates a company's strengths, weaknesses, opportunities, and threats (SWOT). That way, you can find holes in a niche you can fill.
Come Up With a Brand Identity
When someone says "McDonald's", you probably think of a golden M with a red background. This is a prime example of branding done right.
If you don't already have one, you'll want to create a simple yet striking company logo. Also, you'll want to designate your brand colours; don't pick too many, as it'll be overwhelming. Make sure to stick to these hues to really make an impression on consumers.
Other key things for brand identity include typography and symbols.
Define Your Company Vision and Mission Statement
It's important to define your company's values and goals. This ensures that you're aligned with your target audience, who should have similar values too.
For instance, you might want to define your business as an eco-friendly and sustainable one in an industry where there's ample pollution and waste. You can then also pick brand colours like brown and green, so people associate your brand with the environment.
Keep Up With Marketing
Branding doesn't stop at defining your business. You need to keep up with marketing, so you spread awareness and gain interest in your brand.
Depending on what your offerings are and what your target audience is, it can be beneficial to combine online and offline marketing tactics. That way, you get maximum exposure and make the most of your marketing dollars.
Know How to Build a Brand Effectively
When you know how to build a brand, then you'll see your company grow.
The best option is to hire an experienced professional. They'll know what the market's like and can help shape your brand into something quickly recognizable. As a result, you'll gain fast footing in even the most competitive industries.
If you'd like help with your personal brand, then contact us today. We have almost 20 years of experience in the industry.