How to Create a Digital Lead Generation Strategy
Feb 16, 2023
Businesses with mature lead generation processes generate 133% more revenue compared to average companies. In fact, generating quality leads is a priority goal for nearly 80% of marketers worldwide. Without a digital lead generation strategy, your business could fall behind.
Here are five simple tips that can help you generate quality digital leads. With these tips, you can get ahead of competitors to ensure your company's growth.
Improve your online marketing strategy with these tips today.
Create Opt-In Opportunities
Before using the rest of these online marketing tips, audit your website. Make sure you're leveraging multiple opt-in opportunities. In fact, you can turn every blog post and piece of content into a lead generation opportunity.
Diversify your content marketing strategy to appeal to consumers at different stages of the buyer's journey. For example:
- Webinars
- Free reports
- Live demos
- Polls
- Quizzes
- Videos
- Blog posts/articles
- Worksheets
- Resource guides
You can turn multiple blog posts into a downloadable eBook, then offer it in exchange for the visitor's email address.
Use opt-in forms, pop-ups, and chatbots to encourage more people to convert into leads.
Simplify Landing Pages
Make sure your landing pages are clear and easy for visitors to complete a specific action on.
For example, perhaps you want the visitor to complete an online form.
Don't give the visitor too much information on the page. Instead, highlight the value you're offering. Then, use a lead magnet to encourage the visitor to convert on the page.
Simplify your forms to avoid overwhelming visitors.
Update Your Offers
Pay-per-click (PPC) advertising has a 200% ROI rate. Your ads won't help you generate leads if you're not using strong offers, though. Work on updating your ads to boost your clickthrough rate and quality scores.
Stronger quality scores can boost your ad rankings, helping you reach more customers online.
Leverage Remarketing
Remarketing can help you appeal to people who visited your website in the past. Your ads can appear on other websites within Google's Display Network.
Maintain brand consistency as you create your digital ads. Brand consistency will help awareness grow into recognition. You can remain at the forefront of the consumer's mind.
When they need your product in the future, they'll recall seeing your ad. They might decide to visit your site directly. Here are a few more business branding tips you can use.
Avoid ad fatigue by limiting the ad frequency.
Keep Testing
Once you begin using these lead generation tips, start A/B testing. A/B testing (also called split testing) can help you determine what language or images best appeal to your audience.
For example, you can A/B test different headers, images, or call-to-action buttons.
A/B testing will help you determine which variables lead to more conversions. You can continue updating your marketing materials to optimize your lead generation strategy.
Create a Successful Digital Lead Generation Strategy Today
Don't neglect your digital lead generation strategy this year. Instead, use these easy tips to generate more sales leads. With these online marketing tips, you can expand your reach with ease.
Need more help? We're happy to lend a hand.
Contact us today to get started.
