Instagram vs Facebook Marketing: Which Platform Is Best for Your Brand?

instagram vs facebook Feb 13, 2023

Instagram vs Facebook, what's best for you? Depending on your business needs and what your goals are, one is clearly the better choice for you.

The biggest problem is deciding how do you choose.

Keep reading to learn about marketing on Instagram vs Facebook and which is going to be the better choice for your business.

Instagram vs Facebook: Which Is Better for Me?

There are a few things you need to consider when looking at whether you should focus your marketing efforts on Instagram or Facebook. The best way to determine which is best for you is by asking yourself, or your team, these questions:

  1. Do I want to post a picture or video with every post, or do I want to post plain text posts?
  2. What age group is my target market?
  3. Is my target market on their computers more, or their phones more?

Let's break down your answers to these questions to figure out what platform is right for your business.

1. Will I Post More Pictures or Plain Text Posts?

On Instagram, every single post has to be accompanied by an image or video. This means if you don't want to make an image or video for every post then Instagram wouldn't be the right spot for you.

With Facebook, you still have the ability to post without an image. Even though image posts on Facebook receive 2.3 times more engagement compared to posts with just text, you have more options available.

2. How Old Is My Target Market?

When looking at the data, more adults over 30 use Facebook compared to Instagram. In contrast to that, people who are under 30 also tend to use Instagram more than Facebook.

Therefore, when trying to reach a younger audience, use Instagram, and when trying to reach an older audience, turn to Facebook.

3. Where Is My Target Market?

Instagram is built as an app first, making it perfect for people who prefer to browse on their phones. Facebook has a great phone app, however, it's also commonly used on computers. If your audience isn't on a computer ever, then you might want to lean more towards using Instagram to reach them the best.

Ultimately, if your audience wants images, is younger, and always on their phone, Instagram is your best bet. If your audience likes images and text, is a little older, or on their computer more, you should try Facebook first.

Could I Use Both Platforms?

Yes! If you find that you can't decide which platform is right for you, or your answers are sort of in the middle of yes and no for the questions above, you can absolutely use both platforms.

We specialize in helping companies with their social media marketing so if you need help managing both platforms, let us know!

Start Social Media Marketing Today

Now that you know which platform is best for you, start your campaign today. If you need help choosing between Instagram vs Facebook, contact us today. We'd love to help you find out what's best for you and get launched as soon as possible.


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We’re Eric and Lisa Pezik. We’re a husband and wife duo who work side by side from our living room, supported by talented team members (copywriters, graphic designers, video producers, website and funnel developers, media buyers, social media specialists, and blog and SEO experts) from around the world. Even though we run a business together, we’re very different humans — and that’s what makes our business so unique.

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