Lead Generation vs Demand Generation: What Are the Differences?

lead generation vs demand generation Jan 26, 2023

The global marketing industry is estimated to be worth over $155 billion.

When it comes to digital marketing, there are a ton of different terms that you should know because they can impact who you market to, how you market, and the strategy behind it all. When it comes to building your business, you need to know the best way to market.

In this guide, we'll be looking at lead generation vs demand generation. What are the differences and what even are these terms to begin with? Let's dive in to take a deeper look!

What Is Lead Generation?

Lead generation is all about marketing based on campaigns to gather information about potential customers and clients. From there, the hope is to turn these potential customers into leads.

But to get the right leads, you want to gather certain information from these potential customers. This way, you can strategize how you market your campaigns to nurture these potential customers with relevant content and marketing techniques.

Lead generation typically has to do with the following:

  • Whitepapers
  • eBooks
  • Webinars
  • Landing pages
  • Surveys
  • How-to guides
  • Articles

From there, these people will enter information to get these types of content like a how-to guide. You can then target them to become a customer that engages more and starts to interact with your brand through purchases based on the information you already know about them.

You know what they like, so you know how to use this to start the buying process.

What Is Demand Generation?

Demand generation is a type of marketing where you demand interest in your product or service by increasing excitement and engagement around it. By doing this, you are making people want to buy from you. In other words, you are in high demand for whatever you are marketing.

Demand generation typically captures leads based on specific interests. This can actually come from lead generation to create the demand generation in turn. That means you start with lead generation to create demand generation for your brand.

To optimize demand generation, you have to be in it for the long term. This way, you are increasing your brand awareness and identity for potential clients.

In simpler terms, you can think about it like this. Demand generation is what will increase the talk about your products, expand your audience and potential clients or customers, and drive more traffic to your site. You are baiting your audience.

Lead Generation Vs Demand Generation

When it comes to digital marketing, trying out multiple types of campaigns is what will ensure your success as a small business.

Knowing the differences of lead generation vs demand generation can help.

If you need help with your marketing campaigns, Infinite Design House has your back! We provide different services for lead generation as well as branding techniques and web design. You can book a call today to discuss this!


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We’re Eric and Lisa Pezik. We’re a husband and wife duo who work side by side from our living room, supported by talented team members (copywriters, graphic designers, video producers, website and funnel developers, media buyers, social media specialists, and blog and SEO experts) from around the world. Even though we run a business together, we’re very different humans — and that’s what makes our business so unique.

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