Making Money Your Best Friend In Business With Jan Janzen

Aug 25, 2022

How can women entrepreneurs overcome money issues in their business and make money their best friend? Lisa Pezik dives into this conversation with Jan Janzen, a serial entrepreneur who owns the motto, “6- Figures is the New Minimum Wage.” A veteran entrepreneur for 40 years, Jan’s focus is to help entrepreneurs, especially women, create the business they want and deserve by teaching them the right mindset when it comes to money. In this episode, Lisa and Jan dive deep into the sales conversation about:

1.  Being unapologetic about what you charge;

2.  The inner work required to raise your prices;

3.  How to make money your best friend; and

4.  How to trust that the universe has your back.

Enjoy the episode and learn how to sell like a queen!

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Making Money Your Best Friend In Business With Jan Janzen

We are sharing strategies and systems and mindset and tactics to inspire you to do something different. Even though the show is called The Lisa Pezik podcast, it has absolutely nothing to do with me. It's all about you. It's all about being generous. I'm excited for our guest because we are talking about money, the elephant in the room. It’s sometimes the gap that stops conversations, that holds dreams, and it doesn't have to be that way. We are going to chat with my lovely friend, Jan Janzen, who’s a money expert. I'm going to tell you all about her. Jan, thank you for being here.

Thank you for having me. I'm excited to talk about money.

Jan, you are such an interesting human being. I am glad that we met. I'm glad we connected. I’m instantly connected to your energy. I'm going to tell you who she is. She's been a serial entrepreneurial for many years. She bought her franchise at nineteen years of age. Since then, she's worked in a wide variety of industries from being president of a network marketing company, to having three businesses in the automotive field and having a six figures healing practice. Jan's focus is to help entrepreneurs overcome money issues, particularly in the sales conversation, so they can create the business they want and they deserve. Jan's motto is that, “Six-figure is the new minimum wage.” I'm glad that you're here and now we're having this money conversation. Jan, tell us, how did you realize that money in the sales conversation is an issue or that's a gap for a lot of people in business?

That came about, Lisa, because I've been working as a coach with entrepreneurs for many decades. I think because even though I had been trained in sales from the time I was a child, I was raised as a Jehovah's Witness, so I don't think there's a tougher sales conversation to be had than selling a Watchtower and Awake at someone's door when they don't even want you to be there. Even though I had been trained in sales, I struggled with the money part. After my marriage ended back in 2000, I found myself homeless, almost bankrupt, and ended up living in a cabin with rats the size of small kittens running up and down the walls. I literally would stand outside my bathroom door, clap my hands and wait for the rats to run so I could go to the bathroom.

People would say to me, “Jan, you're brilliant, gifted, talented and hardworking. Why is your life so messed up?” That's the polite way. That's not what they usually said. I would stand there with tears in my eyes and go, “I don't know.” I realized eventually because of my upbringing, I had a distorted view, not only of life being raised in a cult, but also of money. Once I got my money stuff worked out, I went from living in that cabin. Eighteen months later, I was living in a beautiful condo, earning a six-figure income. That is what inspired me to want to help other entrepreneurs not just deal with the sales conversation, because that's the crux of your business. Without sales, you just have an expensive hobby. You have to have the money part down. Otherwise, you are out of luck.

What were some of the things you thought about money? Money was bad. Money was icky, money change people. What was that limiting mindset that you had?

There are many limiting mindsets. What's ironic about this is that I was raised in a fairly affluent household. My dad had been an international buyer with Canada Safeway and then he came back to Vancouver, Canada, and he ended up selling real estate and did very well. I wasn't raised in poverty in any way, shape or form, but I think what it was is that I had been raised with the belief that the world was coming to an end imminently. I was never supposed to get to school. I was never supposed to graduate from high school. I was never going to get married. I certainly wasn't to have children. I was never going to get old. Money just wasn't important in my life because Armageddon was always around the corner. Even my first husband and I, we cashed in his retirement savings in our early 30s. He was 30s, I was 29. He was working for Canada Safeway. We went to Ecuador and were missionaries for four years and spent our retirement money because we never expected come home from Ecuador.

That was the belief was that I didn't need money because I was never going to get old. I was never going to get old and I was never going to die. I was going to live forever in a paradise Earth and I didn't need money. It was a weird relationship, needless to say, with money. I had money, I could earn money, but I had no attachment to it. I had no emotion to it. I had no reason to think about it or worry about it.

That's such an interesting flip because usually it's the opposite. It’s the, “There isn't enough money.” It’s the lack mindset and the scarcity mindset of, “There isn't enough or I'm not worthy enough, I can't charge that.” Yours is like, “What do I need money for?” That's interesting, hence why, as you said, that probably didn’t play out so great when you were living where you were living and you had a huge change. I remember you sharing with me that you moved away from Jehovah’s Witness and everything you ever knew and were raised, you moved away from that.

Entrepreneurs can change the world, but they have to be wealthy entrepreneurs to do that.

My husband and I escaped the cult back in 1999. It was a tough decision because in that moment, we lost all of our friends, all of our family. Nine months later, he said to me, “I don't want to be married to you anymore.” We've been married for eighteen years. He moved out a year to the month that we had left the Jehovah's Witnesses. Three months later, Ford Canada, which was my biggest client in my automotive business, they pulled the plug on my program. I lost everything in the space of fifteen months, which was tough. There I am already struggling with such basic things like how do you celebrate Christmas? What if somebody asked me when my birthday was and what astrological sign I was? Debating on whether or not I was going to carry a blood card and you would take a blood transfusion. There were many fundamental things. Now, I was completely alone and I was very soon completely destitute, as well.

You and your husband were on the same page and then like you said, you escaped the cult, that was a differing, “You're going this way, I'm going this way.” You and your husband separated. Do you find that happens a lot with money? With relationships, one feels one way and one feels the other.

I think money is one of the most divisive things in the world. When I work with couples, and I work with something called sacred money archetypes. Once people have done the assessment, we're able to see what makes you tick when it comes to money. You can have a husband who's got a different profile than his wife, or a business partner. That's another scary area where they can be on totally different pages when it comes to money. Unless you get that worked out and understand them, preferably before you make a massive commitment like marriage or a business partnership, I think you're headed for trouble. To me, money has the opportunity to bring us together. Money can change the world.

My whole thing is I think entrepreneurs will change the world, but we have to have wealthy entrepreneurs. The sad fact is for example, here in Canada, female entrepreneurs, according to a study done by PayPal and a firm here in Canada, earn $68,000 less than male entrepreneurs. This isn't the National Enquirer releasing this. When they say that it's $68,000 less, that's a heck of a lot of money for women to be earning less. I say, “Why and how do we resolve that? How do we make a difference?”

What's your take? Why do you think women are making $68,000 less?

That's a year, that's not a lifetime. I need to clarify that. Why do they earn less? A huge part of it is that they charge less. A man will usually charge more than a woman. What's so crazy about this, also, Lisa, is that according to the Gong, which reviews the sales stats for corporations and things like that, and they listen to conversations and they find out what works and what doesn't. They listened to over a million hours of sales conversations. Women outsell men by 11%. We're better salespeople. Even though we do it all wrong, we interrupt too much. We talk too long. We don't ask enough questions, we still outsell them, yet we earn $68,000 less. Where’s the problem? The problem is that although we sell more, we charge less. It doesn't matter that we sell more, we still aren't catching up even though we outsell men. Most people don't know that they think men are the better salespeople, but they're not.

I remember even when my husband and I worked together and a lot of times he'll say, “You have to close because people trust you. They trust you more than they trust me. I don't know if it's because you're nurturing or what it is.” I always warm them up. He's like, “When you come in, you always close the deal,” I never even realized that in our own business.

I can tell you part of the reason for that, Lisa, without even listening to a sales conversation that you would have. It’s that women listen differently than men. Consequently, we have what I call wholehearted listening. We listen to the nuances. Before we started, we were talking about intuition. We will go more on our intuition, whereas with a man it's like, “This is the deal.” One of the reasons is that we actually could sell well, but it's that money part of not charging enough that gets us.

I'd be lying if I didn't say that the readers, they know this is a gap. Whether they want to admit that or not that, “I'm not charging enough,” I know in their heart of hearts and their gut, whether they want to admit it or not, they will say that. Where do they go then? What do they do? Isn't it as simple as raise your price?

It’s not. If you don't believe in what you're doing and the value that you bring, then you are hooped because you have to believe it. We also have that innate ability. I call it smell a rat. When someone is not in sync and in integrity with who they are and what they believe about themselves, the value they bring, all of those good things, then it comes across. You will think, “I'm hiding it. I believe in myself, I think.” It's hard if you don't believe and see the value. You have to be unapologetically convinced. Oftentimes it was them and they will justify why it is. They'll maybe discount or they over-deliver. They throw in bonuses. They do all kinds of things. It has to be something that comes from your absolute core. You know that it's worth it and it's not even open for negotiation. It’s non-negotiable.

That's what I just wrote down. I wrote you have to be unapologetically convinced of your worth. People always ask me, “What's the latest? What's the strategy? What's the system?” None of that matters if you don't know yourself, if you don't believe in yourself, all of that. Now the archetype stuff that you do, that is some interesting insight into you and your habits. Tell me a bit about that. It's so fascinating to me.

There are eight money archetypes and these are in your DNA. It's not something that changes. You will always be these archetypes. Out of the eight, I work with the top three. For example, you did an assessment and you were an Accumulator, a Maverick and a Nurturer. The moniker for the Accumulator is an inner banker. You are all about saving money. It is the archetype that is the most committed to saving money. It would be hard-pressed to find someone who has an Accumulator as their number one archetype who doesn't have any money in the bank. Usually, Archetype has money in the bank because they're careful, they're frugal. They're the ones that maybe get super excited about using all the leftovers in the fridge.

My Accumulator is my third one. Once, I made lunch and I used up all these leftovers in a creative way, you would think I won the lottery. I was so proud of myself because I had thrown up these leftovers. My husband cannot believe what I do with leftovers. Another time, I was on a networking call and the ladies were all talking about what they wanted to do after the quarantine ended. They were talking about manicures and pedicures. They're all talking about this is what they can't wait to do and I'm thinking, “We’re going to go spend $80 to paint my toenails, I don’t think so.” Especially where I live where we have snow seven months of the year, I don't need my toenails painted. That's an Accumulator.

The good thing about the accumulator is that you almost always will have money in the bank. It's rare that you would have an excessive amount of debt. However, because your second archetype is the Maverick, I love their moniker. This is my first archetype. It's an inner rebel with a cause. You don't care what other people think as much. That will be tempered by your third archetype. A Maverick has a strong personality. They're going to do what they think is right. They are risk-takers. I told you about the accumulator that's frugal, that's cautious about spending money, and now you have a Maverick. You can appreciate that that's a little bit like having the devil on one shoulder that’s saying, “You got to save money.” You've got this little devil on the other side going, “There's an opportunity here to make money and make lots of it. Let’s go for it.”

You would have some conflict going on in your head. We talked about this before. You said, “Where I tend to have the Accumulator is in the house and I'm more the Maverick in my business.” That's how you have separated the devils and put them into their own little play pen, shall we say, so that they're not fighting. It's a great way that you've done that because the other thing about the Maverick is from a business point of view, Mavericks are great because they're not intimidated by numbers or financial complexity. You are okay handling the money. You're okay handling the investments. You can see a bigger picture. That's a great combination for business.

The third one is Nurturer, which is all about giving and then usually giving some more. I can almost tell you when someone has a nurturer in their top three, except in your case, they usually over-deliver and undercharge. They'll give away bonuses. They will do everything possible to lose money. Since you have an Accumulator and a Maverick who are not going to let that happen, it will pull the reins in on your nurturer and say, “You can't do that. You can't get away with that. You have to make sure that you are charging enough.” You'll love people to death. You will be a sweetheart. People will feel like they can trust you. They'll like you. They will feel very safe and comfortable with you, but because of your Accumulator and your Maverick, you will not allow the Nurturer to rule the roost.

It's funny because when my husband lays his head on the pillow at night and he's snoring in three seconds flat and me, you have this little voice over here and over here and that's sometimes what keeps me up at night. It’s that fight between this and this.

You have to be unapologetically convinced of the value you bring. It should be non-negotiable.

These archetypes are uncannily accurate. I've done hundreds of readings, Lisa. Honestly, I have someone say to me, “It doesn't apply to me.” As am atter of fact, most people are like, “How was she reading my mind?” They are very accurate. You can imagine. You were talking earlier about husbands and wives and also business partners. You have your little devils all gawking at you. You're dealing with a business partner or a marriage mate or romantic partner and now you're dealing with their little devils too. Unless you understand this and can say, “That’s your Maverick showing. Let's talk about what risk we're both comfortable with,” or “Let's talk about setting up that Nurturer a bank account to make sure that it's not our emergency money, our rainy day money, our mortgage money.” That's going out to help that poor person that we feel real compassion for.” That's where these conversations are critical, but until you know what you're dealing with, it's like a shot in the dark. That's why I love these sacred money archetypes.

I would say even for me, it's evolved over time. I would say at one point I didn't have the Nurturer reigned in, and I wasn't charging what I was worth. I was constantly trying to justify scarcity. I didn't want to lose the sale. I would do whatever needed to be done to get it, whether it was lowering prices, like you said, or throwing in more bonuses. It's interesting to take it back to that you have to be unapologetically convinced of your worth. It was all the inner work that I had to do to be able to reign in that Nurturer and say, “This is what I'm worth. This is what we do. This is how we do it. This is the price or this is what we deliver. Take it or leave it in a nice way.”

None of our friends and family are set up the way like we're set up. Even the Accumulator. It's like, “We've got these investments and we've got these RESPs, and then we've got the college fund. We have this fund to this.” As you said, we have the giving fund, and then we have the joint account. We have the separate accounts. We have money all over the place accumulated, but that gives me peace of mind to know that everything's been looked at and taken care of. I'll tell you, I make a mean stir fry with all the stuff left in the fridge. That is a true story. Me and my husband argue about that sometimes because I hate wasting food. I can't stand wasting food. Maybe that's the Nurturer in me too. I'm like, “People in Africa are starving and we're like throwing out food in our fridge because it went bad. We have to find a way to use this food.” Wasting food is a huge pet peeve of mine. It made me laugh when I was the first thing that you said because my husband and I rarely argue, but that is the argument that we have.

I would make soup because my background is Russian. Russian women make soup. I got good at using up leftovers a soups and things like that. What you were saying, there was the confrontation. I wanted to eliminate that because life is already challenging enough. To be battling with yourself or battling with someone that you need to work with or love, it just isn't worth it. It's a simple assessment. It takes less than ten minutes. I do a fifteen-minute complimentary reading, but what you said as well hit home because it's not just about that sales conversation. It's all the inner work that has to happen so when you get to the sales conversation. You're totally at peace. When I talk to people about my private coaching, for example, I give that number. I don't have sweaty palms, I don't have sweaty armpits. I don't have my heart pounding. I don’t feel nauseous. I'm not going to throw up. None of it. It’s like, “This is it.” If you like it, you like it, and if you don’t, you don’t. It's so calm, but I've gotten to that point where I am unapologetically convinced that I am worth every single penny.

Exactly what you just said was some of the best advice I was ever given. Don't be tied to the outcome. You say it as it is. It's like, “Take it or leave it.” You're not going to be upset whether they take it or you're not going to be upset whether they leave it. It's not a reflection of how they feel about you or all these internal monkey mind stories we create that aren't true. “They don't trust me. They don't believe in me. I'm not good enough.” It’s not any of that. I remember even people in sales saying to me. I was in a mastermind and I was sitting next to this eight-figure earner from France. Not that money is a thing, but I was just making six figures.

I was like, “How in the world did you create this incredible wealth in your life?” That was the first thing he said to me. He said, “You have to sell and not be tied to the outcome. You can't care which way it goes. You say to people like you mean it.” You mean it like, “You should do this. This is a good deal.” When you get up there and you're like, “My price is $20,000 to work with me. It's going to change your life and you should do it.” That's it. He's like, “Whether they do it or they don't, that's on them and you let it go.” I thought, “Can it be that simple?” Yes. When you know your worth and you believe in yourself and you're unapologetic, it is that simple.

I have this incredible faith that the right people come into my life to work with me at the right time, both for me and for them. When someone can't do it at that moment, it doesn't mean that it's no forever. It means it's no at that moment. Maybe they need to grow a little bit or maybe I need to grow a little bit before we will be a good fit. I trust that. I created a saying probably in the depth of my despair. “It's not what I prefer, but I trust it's perfect.” That one line has got me through my life because I'm there have been lots of things that I didn't prefer, but I trusted. It was perfect.

I ended up traveling the world for nine years, Lisa. The man who is now my husband, we were a in the Philippines, we were on the island of Bohol and we got a phone call from a business associate of my husband's from Hong Kong. She said, “I need you to leave the Philippines. I want you to come to Hong Kong.” We had only been in the Philippines for less than three weeks. I had a whole list of things I wanted to see and wanted to do. We were loving this little island and I was a little bit annoyed. It’s like, “Why do we have to leave?” Greg said, “We need to go.” I said, “Fine. I'll book us out here.” If it wasn't two days later, it got hit by an earthquake that decimated the island. The resort we were staying in was badly damaged.

The roads that we had traveled on just two days before this was destroyed. Sites we had seen were badly damaged. When we looked back at that, we thought it wasn't what we preferred at the time, but I trusted it was perfect. I could tell you story after story like that of our travels where something would show up and we would go, “This isn't what we planned, but we trusted it was perfect.” We did and we moved on, and it turned out to be to our highest and best good. I apply that in my business well that if someone isn't the right fit for me and I don't make the sale, it's perfect. It's not what I prefer, but I trust it’s perfect.

I heard it once as, “Energy protection were spirits’ redirection.” I was like, “That's so true.” It's a no for something. It's a no for a reason. It's a no for something. It’s like you said, “It's not what I prefer, but I trust that it's perfect.”

The other thing about that price thing, which is a good little exercise that your readers can apply and it was something that I learned from some of my coaches and mentors. Let's say your price is $5,000. It's $5,000 to coach with you, which is low. It might be a stretch for some of your clients. Walk around the house going, “$5,000. Pass the salt.” You're in the shower, “My fee is $5,000. Pass the salt.” What happens is then your subconscious mind is likens $5,000 to pass the salt. It links it to this thing that you'll say, “Pass the salt.” When you say, “It's $5,000,” there’s none of that emotion shows up that it would if you hadn't linked it to something that is so innocuous as pass the salt. It works. I swear. I'd go, “My fee is this. Pass the salt.” I did this for a couple of weeks and then the first time it came out of my mouth, I was shocked because I wasn't feeling any of the heart-pounding, the nauseousness, none of it. It's as simple as pass the salt.

It's just normalizing that and not making a big deal because if you don't make a big deal, they're not going to make a big deal. I was thinking about the archetype thing too. A lot of times how we want to compare, the comparisonitis, and there's no comparing, I'm assuming, when it comes to that. The Accumulator is better than the Maverick and the Maverick is better than the Nurturer.

They all have such amazing qualities. It's a good thing we do have a wide variety of archetypes and people, how they view and see life.” The other reason that I love this is that, for example, when I'm starting to work with a client, I know their archetypes. If they're a strong Nurturer and the ruler archetype is low, I'm not going to talk to them about building a Martha Stewart empire because that's not what they're all about. That's not what's going to drive them.

What's going to drive them and get them to do the work is what's important to them, which is helping people. I want to know what's your cause. What are you concerned about? It might be the children in Africa, animals, the forest, whatever it is. that way they're driven by something that means something to them instead of me guessing what should drive them. Not everybody wants to be a ruler. Not everybody wants an empire. Not everybody wants to be a romantic or a celebrity. That's where it helps you to now also drive yourself in your business and also have a good insight into your clients.

I was just thinking about how valuable that would be for me, with my clients, knowing what truly motivates them. We get to it in our fact-finding and discovery, but I love the fact of just having it. They take a 10, 15-minute assessment and it's right there and you see it. That was one thing for me. With me being nurturer and of service that whole boss babe on my yacht, sipping my champagne with my empire, that does not motivate or drive me whatsoever, but owning a rescue farm, doing mission work, having a big charity, that drives me. Lastly, I want to dive into your motto, that six-figures is the new minimum wage. Tell me where did that come from. Why did you do trademark it? I love It. That’s smart.

It was the craziest thing. I was on a Zoom call. It wasn't a podcast, but I was with a couple of other entrepreneurs. We were talking about something and out of my mouth came with huge emotion and almost like a vehemence. I don't know where it came. It came from the tip of my toes and I went, “Six figures is the new minimum wage.” We all stopped and they looked at me and I said, “I don't know who said that.” I heard it for the first time and it came out of my mouth. From that reaction, I thought, “Let me try this out.” Over the next couple of weeks, I threw it out, “Six figures is the new minimum wage.”

Somebody said to me, “Can I use that?” I said, “No, I'm trademarking it.” It was funny, so I trademarked it. I was on the road for nine years. When I came back to North America, to Canada, I was connected with a lot of friends, a lot of entrepreneurs that I had known nine years previously. They were still at that same point where they weren't prepared for retirement. They were still thinking $5,000 a month was going to cut it. I'm thinking like, “What's happened to inflation?” When I was traveling, people couldn’t afford to travel and I'd say, “I don't know how you afford to live in Canada.” It’s cheap to travel compared to living in Canada.

If we think of money as our best friend, we create a mutual goal between the energy of money and our energy.

Are people thinking they're all going to be Walmart door greeters? By the time I'm 80, Walmart will probably be online. We won't have stores. What are you going to do? It's expensive to live. It gets more expensive because as you get older, you need more help. You may need more medical care. We're in a serious position. This is a first world country. We are a developed country. I think it’s because I spent most of those nine years in underdeveloped countries, places like rural El Salvador, the back roads of Cambodia, things like that. I seriously saw poverty at a level that would make me cry. I'm thinking, “We have so much opportunity here in North America and yet we're not making enough money to even take care of ourselves, never mind make the difference that I think we're here to make for a lot of other people.”

That's why six figures is the new minimum wage. It's non-negotiable in my world. You need to be making six figures as an entrepreneur because it's expensive to be an entrepreneur now because there are a lot of things you need. We have to pay taxes, we have to do those things. It doesn't leave you a lot of money left over for paying your daily expenses, having enough money for retirement. What difference do you want to make in the world? What contribution do you want to make?

I remember when I had weird money mindset, someone said to me, “Money's just a tool.” Money is a tool to be able to take care of yourself, but then contribute in the world. A mentor said, “If you don't make the money, you can't support the message.” I thought, “Is that true?” You're right. Six figures is the new minimum wage.

I'm going to suggest that instead of thinking of it as a tool, just a different thought here, we'll see what you think of this one. To me, I think of a tool like a hammer or a dishwasher or a lawnmower. It's something that I use and I don't have any romantic or loving connection with. If you thought of money as your best friend or partner, and I am now in partnership with money, because money is energy. It has energy. If we think about it as our best friend, our partner, and that now we are creating a mutual goal between the energy of money and our energy, now we are in partnership together to reach those goals.

I remember when we first got together and we met each other and we were chatting. You were like, “I do manifestation, but I do it a little bit differently. I told the universe, ‘Here's what I'm going to do. Here's what you need to do,’” or something along the lines of that. I thought that was so clever.

How it came up with it was we were talking about asking for support from the other side. I said, “I probably have the most radical relationship with the universe of anybody,” which is odd coming from a Jehovah's Witness background. I remember when my gift of healing showed up and it made me uncomfortable. I was seeing things, I could hear things. I knew things that I shouldn't theoretically know. I got that I was supposed to do this full-time. I was having a HS moment, which does not stand for Holy Spirit. I was like, “Are you serious? An ex-JW, you're going to have me do that?” I said, “Here's the deal, God. I'll do it, but I am not doing the marketing. I'm not getting up at the crack of dawn to be out at a networking talk. I am not going to work all day on people's issues and then have to go to a networking event at night. I will do this. Even though it makes me uncomfortable, I will do it, but this is what you're going to do. You're going to bring me the people. If you don't bring me the people, I'm not doing it.” I ended up being booked six weeks out with no marketing, no website, nothing. I just said to people, “My business is built on referral,” and it was. I developed a six-figure healing practice, which is unusual. A lot of people can do that with a healing practice. I was adamant that I would do my job, but the universe had to do it. I still maintain that. “I'll do my work, but you need to support me. I'm the one down here, for heaven's sakes.”

That's an example of being unapologetic.

I'm unapologetic with that too because it's hard down here. Life as a human is challenging. When we think about what we've been through with the pandemic, I say to a lot of my friends, “We signed up for this. I don't know we were smoking or drinking. It must've been something good when we said yes to this.” We said yes to being here in 2020 and whatever is coming. I expect an incredible amount of support. That means financial, emotional, mental, spiritual, every single way. I need to be supported to do the work I'm here to do. I don't think we ask enough. I don't think we demand enough. We pussyfoot around it hoping we don't offend the universe. I think that's got to go.

Even the very simple exercise of vision boarding. I can't tell you how many friends, colleagues, people are like, “I don't even know what I want. I don't even know how to begin with a vision board.” I'm like, “That's your problem. You're not allowing yourself that space to dream. You're thinking that you have to know exactly how to do every single thing in order to achieve it and you don't.”

As matter of fact, I'm not even concerned with how because that's not my issue. I have to say, “This is what I'm doing.” You figure it out.

Half the time I said yes to the things I haven't done. I had no clue. It's like jump off the cliff first and know that the parachutes will appear for me.

That's been my whole life. At 17.5 years old, I got on a bus by myself and moved from Vancouver to Montreal. I left my six-figure healing practice and I want to travel the world. I was in a brand-new relationship and said, “I'll take my healing practice on the road and Greg will wait for me,” and he did. My husband and I decided were going to leave everything and we're going to go to Ecuador and be missionaries. I think we don't live enough. We live in this cocoon of protection to know all the what ifs. The what ifs are going to happen no matter what. I know so many people who said, “I can't do what you did. I can't leave. I can't travel.” I'm so grateful that I did when we could. I always say, “What are you holding back from not doing because you're afraid?” Turn it over to the universe and say, “this is what I feel called to do in my heart. This is what I know at a soul level I need to be doing, I just don't know how. I'm willing to jump off the cliff, but you need to be there to support me.” That's what the universe is waiting for. We just need to say, “Help.”

I remember even looking at my vision board, my husband and I. My son also did it. I have these incredible, lofty, massive goals on that thing. I remember looking at that and I'm getting caught in the how like, “How the hell am I going to do this?” My husband looks at me and he goes, “It's all doable. It's all possible. Don't you think that everyone else that has achieved that had that dream? They were doing the same as I think you're doing right now. They were looking at their board or looking at the thing they wrote going, ‘Holy shit. Did I write that on a piece of paper or did I put that on a vision board?’” It's all doable. I think that's the flip when you change from, “How the hell am I going to do this?” to, “Yes, that's happening.” Tell them how can they get their money archetype assessment or what do you got for them to connect with you?

They simply go to and do the assessment. They get a copy of the results. I get a copy of the results. They can book their appointment with me and they're reading with me. That’s how easy it is.

Thank you for having such an amazing conversation about the realness of life and business and fear and doing the darn thing and your vulnerability to share what happened in your life and where you came from and where you are now. That’s important when we see movers and shakers that are doing amazing things to know that you overcame hard stuff and they can do that too.

Thank you, Lisa. It was wonderful being here. I enjoyed it.

I hope you will take Jan up on her offer to know your money archetype. It's going to help you so much because I know you have big goals. I know you have big dreams. I know you have big plans and you don't have to do it alone. Any tools and support that's being offered to you, take it. is one of the first steps that you can take. Jan, thank you for being here with me. Readers, thank you for being here as well. We will catch you next time.

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About Jan Janzen

Jan Janzen has been a serial entrepreneur for 40 years. She bought her franchise at just 19 years of age and since then has worked in a wide variety of industries from being president of a network marketing company to having 3 businesses in the automotive field to having a 6-figures healing practice.
Jan's focus is helping entrepreneurs overcome money issues, particularly in the sales conversation, so they can create the business they want and deserve.
Jan's motto is 6-Figures is the New Minimum Wage. (TM) 

Written by Lisa Pezik

To book a call with Lisa and Eric, go here! 


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