Tips to Improve Your Site's Ability to Generate Online Leads
Apr 27, 2023
About 80% of new leads never translate into sales. Meanwhile, 65% of businesses struggle to generate online leads and traffic to begin with. Failing to establish a strong lead generation system could leave you falling behind the competition.
With the right generation strategies, though, you can start boosting online sales and your business.
Ready to get growing? Keep reading to discover the five digital marketing strategies you need for online success!
1. Update Your Website
First, check on your website. When was the last time you gave it an upgrade? An old, slow website could scare off potential customers.
Upgrade your website using user experience (UX) design trends. UX design focuses on giving users the ease and convenience they expect online.
To utilize UX design trends, you first need to check your page load times. A slow website will cause people to leave. Those customers will take their business elsewhere.
According to Google, the slower your website is, the more likely visitors will bounce. Meanwhile, even a 1-second delay in mobile load times could impact conversions by up to 20%.
Make sure your site is mobile-optimized, too. More people are looking for answers to their questions and local businesses online. Over 75% of mobile users who search for something nearby visit a business within a day.
Add an easy-to-use format to your site, too!
2. Focus Your Blog
Once your website is fast and easy to use, the next lead generation step is to focus on your blog.
Try to mix up your content. You can create blog posts, infographics, ebooks, and interactive content like polls and quizzes. What content do your visitors interact with and utilize the most?
Use one topic for each post and show readers your expertise.
3. Use SEM
Search engine marketing (SEM) uses strategies like search engine optimization (SEO) and pay-per-click (PPC) advertising to increase traffic to your blog.
What are your customers searching for online? Use keyword research to choose phrases with high search volumes. For your blog content, use one focus keyword for each post, placing it in locations including:
- Title
- URL
- Header
- Opening and closing paragraph
- Meta descriptions
- Image alt tags
- Body text
Don't forget to use links and research from credible resources in your industry. For PPC, create eye-catching ads and compelling landing pages to generate leads.
4. Get Social
Don't forget to utilize the power of social media. Post interactive content, links to your blog content, and live videos to boost brand awareness. Then, link people over to your blog.
Social media gives you another way means of generating online leads. It can help boost your SEO, too.
5. Start Emailing
Once you have a list of leads, nurture them! Use email marketing to keep your business top-of-mind.
Consider sending company updates, product releases, and exclusive coupons to keep your audience's interest alive.
Bring 'em In: 5 Ways to Generate More Online Leads
With an effective lead generation system, you can generate more online leads and boost your business. As brand awareness grows, you can generate an audience of loyal customers to improve your ROI.
Start growing your business with these five lead generation opportunities today!
Need help getting started? Contact us today to discuss your marketing.
