Your Social Marketing Plan: How to Decide Which Social Media Platform to Use

social marketing Feb 02, 2023

Are you looking to vamp up your marketing strategy by introducing social media marketing but aren't sure which social media platform you should be using?

Well, we're here to help you figure out exactly which social marketing plan you need to start using right away.

Social media is one of the number one places for businesses to reach potential clients so it's something that your marketing strategy needs.

Keep reading for our guide on how to decide which social media platform to use for your business's social marketing plan.

Define Your Target Audience

One of the first questions you should be asking yourself is who is your target audience? What type of person purchases your products or services and how old are they? What's their gender and what else are they interested in besides your company?

Answering these questions among many more can help you to narrow down exactly who you're trying to market to. Now you need to ask yourself what social media does your target audience use.

You'll find that the older generation is on Facebook while the younger generation tends to be on Instagram. If your target audience is in the business world, then you may want to head to LinkedIn.

Figuring out what type of social media your target audience uses is the best place to start when deciding which social media platform to use for your social marketing plan.

Define Your Social Media Content Goals

If you've narrowed down your social media options to a few different platforms, then the next step would be to define your goals with social media. One of your goals should be deciding what kind of content you want to post on your social media account.

For example, if you use Facebook, then you're going to want to post content that can start a conversation with your followers so you can get more engagement on your posts. On the other hand, you might want to go more in-depth with creating content and record videos for your YouTube channel.

Define Your Brand's Personality

Another goal you may have with your social marketing strategy is creating a personality for your brand. Your brand's personality should reflect the things that your target audience is interested in.

An example of letting your brand's personality show through is on Twitter where some brands tend to be a bit more spontaneous and witty with their posts. Brands know that they can get away with these kinds of posts because that's the kind of personalities their target audience has.

Social Marketing For Your Business

Social marketing is something that every business needs no matter how big or small because that's where your target audience is. Make sure that you're brand has a voice and personality so potential clients can feel confident in following and interacting with you on social media.

Are you looking to expand vamp up your branding, develop your website, or even create more leads? Book a call with us today and we can help you with whatever you need!


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We’re Eric and Lisa Pezik. We’re a husband and wife duo who work side by side from our living room, supported by talented team members (copywriters, graphic designers, video producers, website and funnel developers, media buyers, social media specialists, and blog and SEO experts) from around the world. Even though we run a business together, we’re very different humans — and that’s what makes our business so unique.

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