Enso Health needed to launch an event funnel quickly for their holistic Alzheimer's cognitive decline prevention program. We created an exclusive event funnel and lead generation strategy that generated over 700 leads for the event in under 3 weeks.
WHAT WE DID
• Branding (Design + Development)
• Funnel Strategy
• Email Drip Campaign
• Lead Generation
ENSO Health came to us looking to launch their holistic Alzheimer’s cognitive decline program with an event. They had the venue, speakers, and program ready but needed a proper event funnel and structure to capture leads and get them to the event which was scheduled in less then 4 weeks from our initial consult.
We created an intricate funnel map which included a pre-qualifying quiz as they had a targeted demographic and knew exactly what kind of client they wanted at the event. The goal wasn’t to just fill the seats, but to have clients who were the best fit for their program. We also created an email drip campaign, event registration platform, sales and thank you video scripts, as well as print and email invitations.
The first step in the project was to create the branding and develop the landing page funnel as seen below.
Once we designed and configured the funnel we created the quiz strategy sequence for pre-qualifying leads, as seen below.
Lastly we implemented a google/search lead generation strategy which resulted in driving over 40 qualified leads, and overall we captured 700 leads for the event and built their list database for future events and promotions.
MORE TO EXPLORE...
Since starting the program in June 2017 we have successfully achieved over 300 leads every month with a conversion rate of over 30% leading to 90-100 new memberships each month, adding over $2,400,000 new revenue each year.
Scott was starting to lose projects to his competition by using only word of mouth marketing. Since launching his new website and our lead generation program in the Summer of 2019, he is now booking projects on into Fall 2020.
With the looming possibility of low enrollment, SODC came to us for lead generation. We realized they needed a functional website and educational pieces about why potential students should choose their school.
LET'S GET STARTED
Please let us know where we can reach you. One of our consultants will be in touch very soon. If you’d like to begin immediately, feel free to call Eric Pezik at 905-921-6979 or email him directly at [email protected]
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