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Southern Ontario Dental College


With the looming possibility of low enrolment, SODC came to us for lead generation. We realized they needed a functional website and educational pieces about why potential students should choose their school. We launched and started generating over 250+ new leads per month growing enrolment 350% in the first year with an increase of revenue to $4M+.


• Branding
• Website
• Social Media Strategy
• Lead Generation

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Southern Ontario Dental College - Testimonial

Southern Ontario Dental College was struggling to get new students to enroll in their Dental Hygienist and Dental Assisting programs when they first came to us in 2018. We put together a plan which included a complete website redesign, social media strategy, free downloads for list building, and a lead generation plan.

The first step was to create a new website showcasing the school and opportunities to attend SODC, along with 3 free PDF downloads for list building of each program.

Before and After


Next we launched the website with an SEO (Search Engine Optimization) strategy along with social media and lead generation so potential students could find the college faster on both social media and search engines like Google.

In the first two months of launching the new website and lead magnet series we generated close to 200 new leads. Within the first month of launching our lead generation strategy we generated more than 140 new leads, with an average cost per lead (CPL) of $7.32 – this was far surpassed what the college had typically seen in the past with their previous agency.

The college has since been granted approval by the dental colleges governing body to double its enrolment to 72 students per class, increasing revenue 350% to just over $4M per year.


Since starting the program in June 2017 we have successfully achieved over 300 leads every month with a conversion rate of over 30% leading to 90-100 new memberships each month, adding over $2,400,000 new revenue each year.

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Scott was starting to lose projects to his competition by using only word of mouth marketing. Since launching his new website and our lead generation program in the Summer of 2019, he is now booking projects on into Fall 2020.

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Please let us know where we can reach you. One of our consultants will be in touch very soon. If you’d like to begin immediately, feel free to call Eric Pezik at 905-921-6979 or email him directly at [email protected]

We conduct the necessary research to gain deeper insights and understanding. Then we provide strategic direction to the design process and give you our observations and recommendations. Research and planning are among the most important things we do for our clients.


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We’re Eric and Lisa Pezik. We’re a husband and wife duo who work side by side from our living room, supported by talented team members (copywriters, graphic designers, video producers, website and funnel developers, media buyers, social media specialists, and blog and SEO experts) from around the world. Even though we run a business together, we’re very different humans — and that’s what makes our business so unique.

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